How to make Celebrity branding work?
Celebrity Endorsements In India has been around for ages, and there is no way you can ignore the promising allure of the celebrity endorsement that could literally give your brand a mighty push and bring it to the limelight. This time-and-tested method have been used successfully by multiple brands and some campaigns involving celebrities have been so successful. So, for your brand if you are considering getting some celebrity endorsement done then, you must be aware of the different steps involved and also understand the intricacies of the strategy. The smarter decision would be to hire a reputed celebrity endorsement agency , so that you can be in expert hands and they would ensure that you get the ball rolling in the right direction. Before you begin, certain pointers you must keep in mind to make your campaign successful. Your primary focus should be on getting the brand and celebrity pairing right. If you are promoting a health drink then a popular athlete, cricketer would be...