Prachar Communications Pvt. Ltd.

The brands depend on  advertising media planning  to create the right kind of awareness in the market, and for that, they need to have access to the right tools and techniques. The best campaign well planned out and well-executed would help them take their game further, on the other hand, a wrong campaign that is filled with mistakes would only push them back. The brands invest tons of money in the advertising campaigns and they simply cannot allow some mistake to ruin the campaign for them. So, basically what they should be doing is to stay aware of the mistakes that could cost them a campaign. Advertising Media Planning Mistakes You Should be Aware of: You must not plan a campaign without a set goal, unless you know what you want to achieve through this campaign, you won't be able to design a campaign well. Without a purpose you won't be able to get far, your campaign would be random, and your money will be wasted. You can certainly ensure that your investment does not go to...

We are used to watching ads on TV during commercial breaks where popular Bollywood biggies make an appearance and let's be honest we love those ads purely because of the fact that we get to watch them onscreen in a completely different avatar. The  celebrity brand endorsement  is really popular in our nation. Among the celebrities, some disappear after a couple of campaigns, and then there are others who have such sporadic presence that you tend to forget about them. However, there remains a handful of Bollywood celebs who are popular choices for most brands, today we will be discussing one such a 'Khiladi' of branding, Akshay Kumar. Taking a look at the popular celebrity endorsement deals of the 'Khiladi' Akshay Kumar has an illustrious career to boast of and he has been endorsing brands for a long time. What really stands out from his journey, is the fact that he has come a long way from being an action hero to someone who people wants to laugh and cry with. His ...

We live in a digital world now, where technology has enabled us to access information anytime, anywhere and with social media ruling the roost, it is but no wonder that the marketers are having to brainstorm to change their game. Now, the consumers have so many channels of accessing information and so many voices of recommendation that direct marketing no longer appeals to them which is why it is of utmost importance that the markers need to rope in the celebrities, influencers to spread the word about their brand or, some specific product. Influencer marketing has already started making its presence felt and there have been some amazing campaigns whose success encourages others to follow suit. So, let's have a look at some of these. Manyavar makes a point When it comes to men’s ethnic wear, Manyavar happens to enjoy immense popularity as a popular brand. ‘Aadha Aadha’ campaign by this brand for which it roped in Virat Kohli, ended up becoming a huge success as it encouraged ...