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Showing posts from December, 2020

How to make Celebrity branding work?

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Celebrity Endorsements In India has been around for ages, and there is no way you can ignore the promising allure of the celebrity endorsement that could literally give your brand a mighty push and bring it to the limelight. This time-and-tested method have been used successfully by multiple brands and some campaigns involving celebrities have been so successful. So, for your brand if you are considering getting some celebrity endorsement done then, you must be aware of the different steps involved and also understand the intricacies of the strategy. The smarter decision would be to hire a reputed celebrity endorsement agency , so that you can be in expert hands and they would ensure that you get the ball rolling in the right direction. Before you begin, certain pointers you must keep in mind to make your campaign successful. Your primary focus should be on getting the brand and celebrity pairing right. If you are promoting a health drink then a popular athlete, cricketer would be

Why Do You Need a Media and Communications Agency?

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Marketing is that ubiquitous term that every brand worth their salt has to swear by, as this is the most effective tool they can use to create a buzz around their products, services or, the company in general. Now, there prevails a misconception that marketing is only about designing and executing advertising campaigns. But, in reality, advertising happens to be just one element of the game, marketing goes beyond that taking digital marketing,  celebrity brand endorsement , PR and more in its ambit. Executing such varied tasks which require dexterity and considerable knowledge of the field, can never be done without a skilled media and communications agency. Such an agency can help you guide you through the marketing maze which if you venture unguided could end in disaster, especially in this digital age.  So, how can a media and communications agency help? You sometimes need to take not just one avenue but, multiple avenues for lending credibility to your brand. Advertising, no matter