Celebrity Branding: The Journey of the International Khiladi
We are used to watching ads on TV during commercial breaks where popular Bollywood biggies make an appearance and let's be honest we love those ads purely because of the fact that we get to watch them onscreen in a completely different avatar. The celebrity brand endorsement is really popular in our nation. Among the celebrities, some disappear after a couple of campaigns, and then there are others who have such sporadic presence that you tend to forget about them. However, there remains a handful of Bollywood celebs who are popular choices for most brands, today we will be discussing one such a 'Khiladi' of branding, Akshay Kumar. Taking a look at the popular celebrity endorsement deals of the 'Khiladi' Akshay Kumar has an illustrious career to boast of and he has been endorsing brands for a long time. What really stands out from his journey, is the fact that he has come a long way from being an action hero to someone who people wants to laugh and cry with. His