Prachar Communications Pvt. Ltd.

  With the expansion of the digital age, many companies and organizations had to adapt and rethink their strategies to increase brand awareness. As different kinds of entertainment rose, many businesses started to shift their celebrity brand endorsements from printed ads in newspapers to video ads on television sets and the internet. This type of advertising approach allowed companies to expand their reach to almost every household. Let us discuss some more reasons why your company should start advertising its brand. Long Term Benefits of Advertising: If your company is going to launch a new product in the market, having a properly planned advertising approach is very essential. This allows the news and details of the product to get circulated among the masses and increases your potential customers. Running various ads with popular celebrity branding on your products allows people to remember the name and products of your company more clearly. This increases the chances of them i...

Now having a social media marketing plan is essential for every single brand. Yes, you might have come up with clearly defined advertising and marketing goals, and have also roped in one of the leading advertising and media agencies , in the business, but without a corresponding social mediamarketing plan , your campaign would simply fall flat. Having a social media plan is also not sufficient, after drawing out a plan and implementing it you should consider reviewing the plan as well, so, that you can figure out what is working and what is not working in your favor. So, if you have not been doing that already then you should consider keeping the following pointers in mind to assess your plan. Social media marketing: What to watch out for? ·          Are you having enough followers on social media platforms? Having a large number of followers is a good thing for your brand. The more people you have the better are your chances of securing cu...

We live in an age of information overload, where we have multiple sources of information that keep on multiplying and adding more noise to the din. However, if you want to be heard and recognized as a brand in this chaotic place when everyone is busy putting their word out utilizing every communication channel available, it basically comes down to survival of the smartest.  So, you must make the effort to grab the attention and put the limelight on your brand and unless you have the expertise or the experience in handling a fully-fledged marketing campaign, you better leave it to the professionals. That's right,  step away and let an efficient  advertising media planning  agency handle your campaign the way it is supposed to be handled. What a  media and communications agency  can do for you?  First and foremost you must decide the reason you want to advertise, which could range from promoting a new product to reminding people of your brand's pre...

Celebrity Endorsements In India has been around for ages, and there is no way you can ignore the promising allure of the celebrity endorsement that could literally give your brand a mighty push and bring it to the limelight. This time-and-tested method have been used successfully by multiple brands and some campaigns involving celebrities have been so successful. So, for your brand if you are considering getting some celebrity endorsement done then, you must be aware of the different steps involved and also understand the intricacies of the strategy. The smarter decision would be to hire a reputed celebrity endorsement agency , so that you can be in expert hands and they would ensure that you get the ball rolling in the right direction. Before you begin, certain pointers you must keep in mind to make your campaign successful. Your primary focus should be on getting the brand and celebrity pairing right. If you are promoting a health drink then a popular athlete, cricketer would be...

We live in a digital world now, where technology has enabled us to access information anytime, anywhere and with social media ruling the roost, it is but no wonder that the marketers are having to brainstorm to change their game. Now, the consumers have so many channels of accessing information and so many voices of recommendation that direct marketing no longer appeals to them which is why it is of utmost importance that the markers need to rope in the celebrities, influencers to spread the word about their brand or, some specific product. Influencer marketing has already started making its presence felt and there have been some amazing campaigns whose success encourages others to follow suit. So, let's have a look at some of these. Manyavar makes a point When it comes to men’s ethnic wear, Manyavar happens to enjoy immense popularity as a popular brand. ‘Aadha Aadha’ campaign by this brand for which it roped in Virat Kohli, ended up becoming a huge success as it encouraged ...

Advertising is an indispensable tool for markers as it allows them to stay visible in a highly competitive market place where every single brand is jostling for attention. However, a duality still seems to exist as on one hand, some brands are not hesitant to invest in advertising, on the other hand, some still perceive it to be a financial liability. However, advertising has the potential to uplift your brand image and make it stand out in a crowded market, the benefits it has to offer are many. Check out what these are: Acts as a reminder In business, it is important to have new customers making a beeline for your product, but, having repeat customers is of higher importance. There are so many rival brands with equally appealing offers vying for customer attention, so, it is but natural for the customer to change the brand and try out something different. Advertising is one tool that keeps on reminding the customers of the USP of your product and make them turn towards you again, s...