How Celebrity Endorsements Have Changed in This Age of The Internet
Celebrity branding has been popular for a long time. In The 1950s, cinema in India became mainstream and the brands and businesses started hiring popular movie stars for brand endorsements. The formula is still prevalent in the age of the internet. Yet, people have also started becoming more aware and calling out any type of dubious advertisements done by celebrities or brands. Here is why celebrity brand endorsement deals have to adapt to the advent of this digital revolution. This is Why Celebrities Have Changed Their Endorsement Strategies: Internet as an entertainment medium: The internet has exploded in popularity due to the access it provides to any type of content that is uploaded online. From listening to songs, posting pictures, and streaming shows and movies, the internet has a huge traffic of people enjoying such content. Thus companies and brands have the chance to attract this huge population of online users to their products. The top media buying agencies provide a