Prachar Communications Pvt. Ltd.

  Celebrity branding has been popular for a long time. In The 1950s, cinema in India became mainstream and the brands and businesses started hiring popular movie stars for brand endorsements. The formula is still prevalent in the age of the internet. Yet, people have also started becoming more aware and calling out any type of dubious advertisements done by celebrities or brands. Here is why celebrity brand endorsement deals have to adapt to the advent of this digital revolution. This is Why Celebrities Have Changed Their Endorsement Strategies: Internet as an entertainment medium: The internet has exploded in popularity due to the access it provides to any type of content that is uploaded online. From listening to songs, posting pictures, and streaming shows and movies, the internet has a huge traffic of people enjoying such content. Thus companies and brands have the chance to attract this huge population of online users to their products. The top media buying agencies provi...

  With the expansion of the digital age, many companies and organizations had to adapt and rethink their strategies to increase brand awareness. As different kinds of entertainment rose, many businesses started to shift their celebrity brand endorsements from printed ads in newspapers to video ads on television sets and the internet. This type of advertising approach allowed companies to expand their reach to almost every household. Let us discuss some more reasons why your company should start advertising its brand. Long Term Benefits of Advertising: If your company is going to launch a new product in the market, having a properly planned advertising approach is very essential. This allows the news and details of the product to get circulated among the masses and increases your potential customers. Running various ads with popular celebrity branding on your products allows people to remember the name and products of your company more clearly. This increases the chances of them i...

We live in a digital world now, where technology has enabled us to access information anytime, anywhere and with social media ruling the roost, it is but no wonder that the marketers are having to brainstorm to change their game. Now, the consumers have so many channels of accessing information and so many voices of recommendation that direct marketing no longer appeals to them which is why it is of utmost importance that the markers need to rope in the celebrities, influencers to spread the word about their brand or, some specific product. Influencer marketing has already started making its presence felt and there have been some amazing campaigns whose success encourages others to follow suit. So, let's have a look at some of these. Manyavar makes a point When it comes to men’s ethnic wear, Manyavar happens to enjoy immense popularity as a popular brand. ‘Aadha Aadha’ campaign by this brand for which it roped in Virat Kohli, ended up becoming a huge success as it encouraged ...