Some Successful Influencer Marketing Campaigns
We live in a digital world now, where technology has enabled us to access information anytime, anywhere and with social media ruling the roost, it is but no wonder that the marketers are having to brainstorm to change their game. Now, the consumers have so many channels of accessing information and so many voices of recommendation that direct marketing no longer appeals to them which is why it is of utmost importance that the markers need to rope in the celebrities, influencers to spread the word about their brand or, some specific product. Influencer marketing has already started making its presence felt and there have been some amazing campaigns whose success encourages others to follow suit. So, let's have a look at some of these. Manyavar makes a point When it comes to men’s ethnic wear, Manyavar happens to enjoy immense popularity as a popular brand. ‘Aadha Aadha’ campaign by this brand for which it roped in Virat Kohli, ended up becoming a huge success as it encouraged