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How Celebrity Endorsements Have Changed in This Age of The Internet

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  Celebrity branding has been popular for a long time. In The 1950s, cinema in India became mainstream and the brands and businesses started hiring popular movie stars for brand endorsements. The formula is still prevalent in the age of the internet. Yet, people have also started becoming more aware and calling out any type of dubious advertisements done by celebrities or brands. Here is why celebrity brand endorsement deals have to adapt to the advent of this digital revolution. This is Why Celebrities Have Changed Their Endorsement Strategies: Internet as an entertainment medium: The internet has exploded in popularity due to the access it provides to any type of content that is uploaded online. From listening to songs, posting pictures, and streaming shows and movies, the internet has a huge traffic of people enjoying such content. Thus companies and brands have the chance to attract this huge population of online users to their products. The top media buying agencies provide a
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How Advertising Benefits Your Brand in The Long Run

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  With the expansion of the digital age, many companies and organizations had to adapt and rethink their strategies to increase brand awareness. As different kinds of entertainment rose, many businesses started to shift their celebrity brand endorsements from printed ads in newspapers to video ads on television sets and the internet. This type of advertising approach allowed companies to expand their reach to almost every household. Let us discuss some more reasons why your company should start advertising its brand. Long Term Benefits of Advertising: If your company is going to launch a new product in the market, having a properly planned advertising approach is very essential. This allows the news and details of the product to get circulated among the masses and increases your potential customers. Running various ads with popular celebrity branding on your products allows people to remember the name and products of your company more clearly. This increases the chances of them ident
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Location: India
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How to Avoid Making Advertising Media Planning Mistakes?

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The brands depend on  advertising media planning  to create the right kind of awareness in the market, and for that, they need to have access to the right tools and techniques. The best campaign well planned out and well-executed would help them take their game further, on the other hand, a wrong campaign that is filled with mistakes would only push them back. The brands invest tons of money in the advertising campaigns and they simply cannot allow some mistake to ruin the campaign for them. So, basically what they should be doing is to stay aware of the mistakes that could cost them a campaign. Advertising Media Planning Mistakes You Should be Aware of: You must not plan a campaign without a set goal, unless you know what you want to achieve through this campaign, you won't be able to design a campaign well. Without a purpose you won't be able to get far, your campaign would be random, and your money will be wasted. You can certainly ensure that your investment does not go to
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The Evolution of the Ad Film Agencies

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The pandemic brought about so many big changes in our lives, we had to look for digital solutions to carry out tasks in a world where social distancing was a strict norm to be followed and where lockdown was a new reality. However, digitization brought about many changes as well, as the industries started adopting digital means, they had to evolve as well, in order to stay in the game they had to change their way of functioning and started adopting the measures that would help them remain relevant. The ad film agencies are now trying their best to evolve to fit the digital mould. How the ad film agencies are evolving! The  ad film agency  that you are working with has changed the way it used to function earlier. This would certainly change things around. Now let us find out what changes have been introduced.   One of the biggest changes that have been introduced, is that the customized ads have become a thing. You need to understand that your target audience needs something different,
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How to Assess Your Social Media Marketing Plan?

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Now having a social media marketing plan is essential for every single brand. Yes, you might have come up with clearly defined advertising and marketing goals, and have also roped in one of the leading advertising and media agencies , in the business, but without a corresponding social mediamarketing plan , your campaign would simply fall flat. Having a social media plan is also not sufficient, after drawing out a plan and implementing it you should consider reviewing the plan as well, so, that you can figure out what is working and what is not working in your favor. So, if you have not been doing that already then you should consider keeping the following pointers in mind to assess your plan. Social media marketing: What to watch out for? ·          Are you having enough followers on social media platforms? Having a large number of followers is a good thing for your brand. The more people you have the better are your chances of securing customers for your business while spreadi
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Celebrity Branding: The Journey of the International Khiladi

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We are used to watching ads on TV during commercial breaks where popular Bollywood biggies make an appearance and let's be honest we love those ads purely because of the fact that we get to watch them onscreen in a completely different avatar. The  celebrity brand endorsement  is really popular in our nation. Among the celebrities, some disappear after a couple of campaigns, and then there are others who have such sporadic presence that you tend to forget about them. However, there remains a handful of Bollywood celebs who are popular choices for most brands, today we will be discussing one such a 'Khiladi' of branding, Akshay Kumar. Taking a look at the popular celebrity endorsement deals of the 'Khiladi' Akshay Kumar has an illustrious career to boast of and he has been endorsing brands for a long time. What really stands out from his journey, is the fact that he has come a long way from being an action hero to someone who people wants to laugh and cry with. His
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Why is it necessary to hire an advertising media planning agency?

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We live in an age of information overload, where we have multiple sources of information that keep on multiplying and adding more noise to the din. However, if you want to be heard and recognized as a brand in this chaotic place when everyone is busy putting their word out utilizing every communication channel available, it basically comes down to survival of the smartest.  So, you must make the effort to grab the attention and put the limelight on your brand and unless you have the expertise or the experience in handling a fully-fledged marketing campaign, you better leave it to the professionals. That's right,  step away and let an efficient  advertising media planning  agency handle your campaign the way it is supposed to be handled. What a  media and communications agency  can do for you?  First and foremost you must decide the reason you want to advertise, which could range from promoting a new product to reminding people of your brand's presence or, perhaps creating
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