Prachar Communications Pvt. Ltd.

The pandemic brought about so many big changes in our lives, we had to look for digital solutions to carry out tasks in a world where social distancing was a strict norm to be followed and where lockdown was a new reality. However, digitization brought about many changes as well, as the industries started adopting digital means, they had to evolve as well, in order to stay in the game they had to change their way of functioning and started adopting the measures that would help them remain relevant. The ad film agencies are now trying their best to evolve to fit the digital mould. How the ad film agencies are evolving! The  ad film agency  that you are working with has changed the way it used to function earlier. This would certainly change things around. Now let us find out what changes have been introduced.   One of the biggest changes that have been introduced, is that the customized ads have become a thing. You need to understand that your target audience needs someth...

Now having a social media marketing plan is essential for every single brand. Yes, you might have come up with clearly defined advertising and marketing goals, and have also roped in one of the leading advertising and media agencies , in the business, but without a corresponding social mediamarketing plan , your campaign would simply fall flat. Having a social media plan is also not sufficient, after drawing out a plan and implementing it you should consider reviewing the plan as well, so, that you can figure out what is working and what is not working in your favor. So, if you have not been doing that already then you should consider keeping the following pointers in mind to assess your plan. Social media marketing: What to watch out for? ·          Are you having enough followers on social media platforms? Having a large number of followers is a good thing for your brand. The more people you have the better are your chances of securing cu...

We are used to watching ads on TV during commercial breaks where popular Bollywood biggies make an appearance and let's be honest we love those ads purely because of the fact that we get to watch them onscreen in a completely different avatar. The  celebrity brand endorsement  is really popular in our nation. Among the celebrities, some disappear after a couple of campaigns, and then there are others who have such sporadic presence that you tend to forget about them. However, there remains a handful of Bollywood celebs who are popular choices for most brands, today we will be discussing one such a 'Khiladi' of branding, Akshay Kumar. Taking a look at the popular celebrity endorsement deals of the 'Khiladi' Akshay Kumar has an illustrious career to boast of and he has been endorsing brands for a long time. What really stands out from his journey, is the fact that he has come a long way from being an action hero to someone who people wants to laugh and cry with. His ...

We live in an age of information overload, where we have multiple sources of information that keep on multiplying and adding more noise to the din. However, if you want to be heard and recognized as a brand in this chaotic place when everyone is busy putting their word out utilizing every communication channel available, it basically comes down to survival of the smartest.  So, you must make the effort to grab the attention and put the limelight on your brand and unless you have the expertise or the experience in handling a fully-fledged marketing campaign, you better leave it to the professionals. That's right,  step away and let an efficient  advertising media planning  agency handle your campaign the way it is supposed to be handled. What a  media and communications agency  can do for you?  First and foremost you must decide the reason you want to advertise, which could range from promoting a new product to reminding people of your brand's pre...

Celebrity Endorsements In India has been around for ages, and there is no way you can ignore the promising allure of the celebrity endorsement that could literally give your brand a mighty push and bring it to the limelight. This time-and-tested method have been used successfully by multiple brands and some campaigns involving celebrities have been so successful. So, for your brand if you are considering getting some celebrity endorsement done then, you must be aware of the different steps involved and also understand the intricacies of the strategy. The smarter decision would be to hire a reputed celebrity endorsement agency , so that you can be in expert hands and they would ensure that you get the ball rolling in the right direction. Before you begin, certain pointers you must keep in mind to make your campaign successful. Your primary focus should be on getting the brand and celebrity pairing right. If you are promoting a health drink then a popular athlete, cricketer would be...

Marketing is that ubiquitous term that every brand worth their salt has to swear by, as this is the most effective tool they can use to create a buzz around their products, services or, the company in general. Now, there prevails a misconception that marketing is only about designing and executing advertising campaigns. But, in reality, advertising happens to be just one element of the game, marketing goes beyond that taking digital marketing,  celebrity brand endorsement , PR and more in its ambit. Executing such varied tasks which require dexterity and considerable knowledge of the field, can never be done without a skilled media and communications agency. Such an agency can help you guide you through the marketing maze which if you venture unguided could end in disaster, especially in this digital age.  So, how can a media and communications agency help? You sometimes need to take not just one avenue but, multiple avenues for lending credibility to your brand. Advertising, ...

We live in a digital world now, where technology has enabled us to access information anytime, anywhere and with social media ruling the roost, it is but no wonder that the marketers are having to brainstorm to change their game. Now, the consumers have so many channels of accessing information and so many voices of recommendation that direct marketing no longer appeals to them which is why it is of utmost importance that the markers need to rope in the celebrities, influencers to spread the word about their brand or, some specific product. Influencer marketing has already started making its presence felt and there have been some amazing campaigns whose success encourages others to follow suit. So, let's have a look at some of these. Manyavar makes a point When it comes to men’s ethnic wear, Manyavar happens to enjoy immense popularity as a popular brand. ‘Aadha Aadha’ campaign by this brand for which it roped in Virat Kohli, ended up becoming a huge success as it encouraged ...